Benchmarks for Articles Published by Australian Marketing Academics

Research quality is becoming increasingly important in the Australian university system and journal quality and citation rates are both seen as reasonable quality indicators. The present study used the citations received by articles published in a set of high and reasonable quality marketing journals in 2001, which is the first year of the intended Australian RQF exercise, to develop influence benchmarks. The analysis suggested a high quality benchmark of 16 citations and a reasonable quality benchmark of 6 citations. The “influence” of a sample of Australian marketing scholars’ recent publications was examined by comparing their citations with these benchmarks. Marketing scholars have produced a number of very influential papers in the past six years and the scholars who have published such articles can be found across a range of Australia’s universities.